41 Ceres buses in Cebu Wi-Fi ready

Posted on October 12, 2012


by Aileen Garcia-Yap, Reporter

Engr. Anselmo Ambos Jr., Ceres Bus Liner Cebu manager, says the bus company plans to make all their air conditioned buses in Cebu Wi-Fi ready by year’s end at their firms garage in Mandaue Reclamation Area. (TONEE DESPOJO)

TARGETING the tech-savvy tourists and businessmen heading to the different countryside destinations in Cebu, the Yanson Group of Bus Companies operating the Ceres Bus Liners added Wi-Fi capability to 41 of their buses plying the southern Cebu routes.

Engr. Anselmo C. Ambos Jr., the bus liner’s Cebu manager, said the bus firm management decided to ride with the trend of people now wanting to be always connected to the Web especially with the growing popularity of social media like Facebook and Twitter.

Ambos said people today would be tweeting using their laptops, tablets, or mobile phones on about anything they see when they travel.

Wi-Fi is a wireless networking capability that uses radio waves to provide high-speed networking and Internet connections.

In the past, these travelers take pictures and go to Wi-Fi enabled establishments where they can upload their photos.

But with the Wi-Fi enabled buses, these travelers could tweet or upload their pictures on Facebook while riding on the bus, said Ambos.

“We are adding more value to what they are paying through the Wi-Fi service. Because the rates are now regulated, we believe that service will spell the game for competition among all operators now,” said Ambos.

As of last Wednesday, there are 41 airconditioned buses of Ceres Liners already equipped with Wi-Fi connectivity provided by Philippine Long Distance Telephone (PLDT).

“We started in Batangas then Bacolod and now Cebu, Cagayan de Oro and Davao. The target is to have all the air conditioned buses operated by the Yanson Group to be Wi-Fi capable,” Yanson said.

In Cebu there are 253 Ceres Liner buses of which 85 are air conditioned buses.

“We hope to have all 85 air conditioned buses Wi-Fi-capable by year end. This month we are targeting to have 12 buses serving the northern Cebu routes installed with the Wi-Fi service,” said Ambos.

The fare rates will remain the same despite the additional service. The minimum fare for the bus is P60 for air conditioned buses and P48 for the non-air conditioned ones.

Ambos said the firm was seeing an increase in tourists going to different countryside destinations like Moalboal in the south.

Aside from that, the demand for chartered trips has also increased. Yanson was referring to activities such as the Suroy-Suroy Sugbo, a countryside tourism program initiated by the Cebu provincial government.

“We also get a lot of requests for chartered trips for schools and trips by local government units and we hope to attract more of this market segment with the addition of the Wi-Fi service in our fleet,” said Ambos.

At present, charter trips make up 10 percent of the bus firm’s operations, the rest are for the usual passage trips. Ambos said the firm was optimistic about the continued increase of bus charter trips and planned to have buses solely for this purpose.


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